Tiger® Beer Roars Louder with Bold Tottenham Hotspur Partnership, Redefining Football Passion Across the Globe
Singapore, (ANTARA/PRNewswire) – Tiger® Beer has once again proven it is not just a beverage but a revolution, cementing its legacy as a trailblazer in uniting football fans worldwide. In a stunning announcement that sends ripples through the footballing world, Tiger® proudly steps in as the Official International Beer Partner of Tottenham Hotspur Football Club, adding another feather to its already illustrious cap. This milestone follows hot on the heels of Tiger’s high-profile partnership with Manchester United, marking its ascendancy as the unparalleled champion of collective progress and football fandom.
“At Tiger® Beer, we don’t just support football; we ignite it,” declared Sean O’Donnell, Global Brand Director of Tiger® Beer. “Our collaboration with legendary clubs like Tottenham Hotspur exemplifies our unshakable belief that progress isn’t a solo act but a roaring symphony of collective courage. With Tiger, fans are not just spectators—they are an integral part of the story.”
The partnership isn’t just about sponsorship; it is a game-changer for football culture in Asia, a region where football passion burns fiercely. With Tottenham Hotspur boasting a staggering 195 million fans in Asia alone, this alliance is a natural and electrifying extension of Tiger’s mission to bring fans closer to the heart of the action.
“Joining forces with Tiger® Beer is a monumental step in connecting with our fans across Asia,” said Ryan Norys, Chief Revenue Officer of Tottenham Hotspur. “Together, we’re not just creating fan engagement; we’re forging unforgettable experiences that unite people through the universal power of football.”
Igniting Unparalleled Fan Experiences
Tiger® Beer’s commitment goes beyond the pitch. Armed with insights from an eye-opening survey of 2,000 football fans—where nearly 75% agreed fan activities were critical to fostering unity—Tiger is poised to revolutionize how fans experience the game. Expect electrifying activations, intimate behind-the-scenes glimpses of training sessions, and once-in-a-lifetime coaching opportunities that bring fans closer to their heroes.
With its mantra that “there is a tiger within each of us,” Tiger® Beer calls on fans worldwide to uncage their inner beasts and celebrate their unyielding love for the game. From exclusive events to groundbreaking promotions, this partnership promises a new era of football camaraderie.
A Global Icon with Unstoppable Momentum
Since its roaring debut in 1932 on the vibrant streets of Singapore, Tiger® Beer has shattered conventions, proving that the impossible is merely a challenge waiting to be conquered. Now available in over 60 markets globally, Tiger® continues to blend boldness with refreshment, setting the standard for premium beer.
This latest partnership reaffirms Tiger’s commitment to rewriting the rules. It’s not just beer; it’s a movement—a force that connects, inspires, and celebrates the unrelenting spirit of progress.
Join the Revolution
Fans, the time has come to unleash your passion and be part of something truly legendary. Follow @tigerbeer on Instagram to keep pace with the action, from exclusive updates to unparalleled experiences that will bring you closer to your favorite clubs than ever before. With Tiger® Beer, the future of football fandom is here, and it’s bold, united, and absolutely unforgettable.
Tiger® Beer and Tottenham Hotspur: Together, we’re not just supporting football; we’re rewriting its story.
